H&M Fragrance
The fragrance name Est. 1947 pays homage to the heritage of the H&M brand — offering an elevated fashion experience in an affordable and accessible way — now also expressed through fragrance. A fragrance based on your personality is the essential final note to a curated and self-expressive fashion look. The scents are conceptualised in Sweden and developed in Paris, with the art of perfumery inspired by the heritage of Grasse. The collection features eight opulent fragrances, allowing customers to explore every side and expression of themselves. Each bottle encapsulates a unique essence waiting to be discovered. I worked with the design development together with the H&M Beauty Department.